Whether we like it or not, social media is defining police and community relationships around the country. Even small online events can have serious offline implications. While many agencies are active on social media, doing so without an effective strategy and a solid understanding of best practices is not useful and often even dangerous.
This course will cover how to build an effective social media strategy using minimal tools and how to determine the best way to tell your story on a fast-paced, low-attention medium. It will address best practices for social media communications, as well as how to build trust and engage effectively as a police department in today’s environment. You will learn about how social media algorithms work, as well as how humans react to them and behave on social.
Social media strategy
Building trust online
Best practices for engagement
Best practices for a mobile audience
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